IFA, Europe's reply to the CES, kicks off on September 5 in Berlin, Germany. The present probably received't be the most important supply of reports in September — Apple's iPhone launch occasion is formally taking place on September 9 — however it’s normally dwelling to its fair proportion of bulletins. IFA 2024 featured new "AI PCs" from ASUS and Dell, together with the primary Inspiron laptop computer with Qualcomm's Snapdragon X Plus chip. There have been loads of extra uncommon concepts, too: Honor used the present to introduce a laptop computer with a removable webcam, for instance.
Primarily based on the businesses which can be confirmed to have presence on the present, comparable themes will likely be woven via IFA 2025. AI and options enabled by it should probably be in all places, particularly in dwelling home equipment. Laptops, whether or not they're working Intel's Panther Lake chips or one thing Arm-based, are certain to be within the combine. And sensible glasses will probably proceed to be a going concern. Under are the businesses who’re confirmed to be holding occasions on the present, and what we expect they could announce.
Samsung
With the Galaxy S25, Galaxy Z foldables and Galaxy Watch 8 within the rear view, there aren't many private electronics Samsung has left to announce this 12 months. That could possibly be why the corporate's IFA press convention appears targeted on the sensible dwelling. Samsung's IFA presentation, dubbed "AI House: Future Dwelling, Now" is meant to be targeted on the corporate's dwelling home equipment. Particularly, Samsung says it should "spotlight the transformative potential of AI within the dwelling." Samsung already confirmed off how AI performs into its new Bespoke AI dwelling home equipment at CES 2025, so it's attainable the corporate might have new additions to the lineup. It'll hopefully additionally share when its Ballie robotic will likely be accessible for buy.
We additionally know for a indisputable fact that Samsung is internet hosting a digital Unpacked occasion on September 4, which might level to another merchandise the corporate will showcase at IFA 2025. All indicators level to the subsequent Unpacked being about tablets and midrange telephones. Samsung is rumored to be asserting each the Galaxy Tab S11 and S11 Extremely, which can carry over the final feel and look of the corporate's previous tablets with a number of necessary tweaks, according to WinFuture. In addition to battery enhancements and Android 16, the most important change Samsung is reportedly making is utilizing a MediaTek Dimensity 9400 chip within the tablets relatively than its personal Exynos fashions or one thing from Qualcomm. The Snapdragon 8 Elite is taken into account the highest of the road, so choosing MediaTek might increase questions on efficiency, however we'll have to make use of the tablets to know for certain.
Samsung can also be rumored to be asserting the Galaxy S25 FE on the occasion. It turns into much less clear by the 12 months what "FE" or "Fan Version" means, however the Galaxy S25 FE is predicted to have some significant enhancements over the Galaxy S24 FE. Alongside a Samsung-designed Exynos chip, the S25 FE is rumored to function an improved 12MP selfie digital camera and a 4,900mAh battery with 45W charging, according to SamMobile.
Acer
Like Samsung, Acer is internet hosting its personal press convention at IFA 2025. The corporate's description of the occasion is frustratingly obscure, however does recommend bulletins targeted on each productiveness and gaming. At IFA 2024, Acer launched a number of Copilot+PCs, together with updates to the corporate's Swift and Aspire strains with the newest Intel Core Extremely chips and Home windows AI options. Updates to each lineups appear extremely probably at IFA 2025. Don't be stunned if Acer exhibits off some extra idea units, too. The corporate's Acer Venture DualPlay, a laptop computer with a removable sport controller, was an enormous hit eventually 12 months's present, and one thing the corporate is certain to high.
In terms of handheld gaming PCs, Acer's detailed its plans to promote three totally different sizes of handheld, the Acer Nitro Blaze 11, Blaze 8 and Blaze 7, however but to launch all of them globally. It’d make sense to make use of IFA 2025 to finalize that and tease no matter it's engaged on subsequent.
Lenovo
In terms of Lenovo, the corporate has a tried and true playbook for occasions like IFA. It demoes a slew of recent laptops, updates its non-foldable Motorola telephones and introduces one or two completely weird idea units. The sample looks like it'll repeat for IFA 2025.
If the celebrities of final 12 months's present have been a 16-inch Legion gaming laptop computer and an "Auto Twist" idea that swivels with a voice command, this 12 months Lenovo's a special sort of rotation. Leaker Evan Blass shared pictures at what seems to be like a brand new idea laptop computer with a show that may be rotated into portrait orientation. Blass additionally shared pictures of three new Moto telephones, and two new Lenovo tablets.
Lenovo has a behavior of exhibiting off idea units at commerce exhibits, a few of that are precursors to delivery merchandise — a la the ThinkBook Plus Gen 6 w/ rollable show — whereas others won’t ever see the sunshine of day.
At subsequent week's IFA/Innovation Week, that idea will likely be a… pic.twitter.com/PMIJdowgHG— Evan Blass (@evleaks) August 28, 2025
Lenovo has a brand new handheld PC of its personal to announce, too. The corporate launched the Lenovo Legion Go S earlier this 12 months, and now it's reportedly able to announce the Lenovo Legion Go 2. The brand new handheld is rumored to function a brand new AMD Ryzen Z2 Excessive chip, the identical removable, Swap-style controllers and extra RAM. If Lenovo pronounces the hand held, it'll probably be essentially the most highly effective handheld gaming PC accessible for buy, with a price ticket to match.
…however most eyes will most likely be on the second-generation Legion Go (whose doppelganger, the Steam-powered Legion Go S, was revealed earlier this 12 months at MWC). pic.twitter.com/G03WzvODBj
— Evan Blass (@evleaks) August 29, 2025
Hisense
In response to the occasion description for Hisense's IFA 2025 press convention, the corporate plans to "additional improve its RGB-MiniLED TV with highly effective {hardware} enhancements and AI-driven software program." Hisense launched the 116-inch UX RGB-MiniLED TV again in July, what the corporate claims is the primary mass-produced tv with devoted pink, inexperienced and blue LEDs. The strategy lets the TV attain a peak brightness of 8,000 nits, amongst different advantages.
Detailing how a lot the TV will price, and how much options its "Hello-View AI Engine X" chip will energy is sensible. Don't be stunned if Hisense additionally takes time to speak in regards to the even larger 136-inch MX MicroLED TV it introduced at CES 2025, too.
Anker
With Google totally embracing Qi2 charging on its Pixel 10 telephones, there's by no means been a greater time for Anker to announce new Qi2 chargers. On condition that the corporate's IFA press convention is meant to function "main product launches that carry intelligence into on a regular basis life," it looks like AI options are a secure wager. That probably means Anker's Eufy or Soundcore manufacturers could possibly be the actual focus. Possibly the corporate has new AI enhancements for its Eufy robotic vacuums, or audio enhancements for its Soundcore headphones? We'll have to attend for IFA to begin to discover out.
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