The arrival of September means it's formally iPhone season. And tomorrow, Apple is lastly going to showcase its newest iPhone 17 lineup, permitting us to separate truth from rumor as soon as and for all. Apple has dubbed the upcoming occasion "Awe dropping," so we're hoping for a number of huge bulletins that'll warrant the tagline. The debut begins on September 9 at 1PM ET/10AM PT.
If you wish to tune in to listen to what Tim Cook dinner and crew must say concerning the presumed iPhone 17, you may stream the present on Apple's web site or YouTube channel. We've additionally received the livestream embedded beneath so you may comply with together with our liveblog if you happen to're unable to look at the occasion.
With just some days to go till the "Awe dropping" occasion, it looks as if we've already gotten a variety of superior insights about what the iPhone 17 lineup has in retailer. Apple launched the software program facet of the equation with the iOS 26 unveil at WWDC this summer season, and since then we've gotten some fairly dependable insights on the {hardware}.
The massive reveal is predicted to be an ultralight smartphone, seemingly referred to as the iPhone 17 Air. This could be Apple's first utility of its Air nomenclature for cell, and once we had Bloomberg's Mark Gurman on the Engadget Podcast on the finish of August, he urged that the primary iteration of the smartphone may include some compromises — particularly, a smaller battery and fewer cameras, to raised accommodate its svelte body. We additionally anticipate seeing a base iPhone 17, an iPhone 17 Professional, and an iPhone 17 Professional Max, all of which ought to supply extra iterative upgrades to final 12 months's iPhone 16 line.
Past the smartphones, the "Awe dropping" occasion may additionally embrace three new Apple Watches and up to date AirPods Professional earbuds. Gurman, once more reporting for Bloomberg, notes that Apple has a number of different units within the works as effectively, together with a brand new AirTag, Apple TV and iPad Professional, however it's not as sure if these will pop up at this particular occasion. Both means, you may tune in on September 9 to listen to about all the brand new product launches.
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