After a month of constructing hype round what was described by the POTUS himself because the “most unique” crypto and enterprise convention on the earth, wherein many huge names delivered speeches, the meme coin associated to the First Household plunged laborious but once more, wiping out over $160 million from its market cap in hours.
Other than the occasion hype, there’s one more reason why the asset retains digging new lows.
The Mar-A-Lago Crypto Occasion
The POTUS and his group launched the TRUMP (and later MELANIA) meme coin days earlier than his inauguration in January 2025. The asset shortly skyrocketed to be one of many largest crypto property, charting an all-time excessive of over $73 on CoinGecko inside hours.
Nevertheless, it has been predominantly downhill since then, and Trump’s makes an attempt to revive it have seen short-term beneficial properties. Earlier this weekend, he hosted the second giant occasion for the most important meme coin token holders at his Mar-a-Lago membership in Palm Seashore, Florida. The 297 prime consumers who had registered for the competition attended the gathering, whereas the biggest 29 holders went for a “particular VIP reception and champagne toast” with the president.
Trump was the keynote speaker, indicating that he felt an “obligation” to help the crypto business:
“As a president, I’ve to have the ability to guarantee that all of our industries do nicely. Crypto is a giant business; it’s truly turn out to be considerably mainstream,” he added.
A lot of his household’s crypto ventures, together with the meme cash, have confronted intense scrutiny from Democrats and sure regulators. A Reuters report claimed that the First Household has profited greater than $1 billion from crypto asset gross sales, together with $336 million from meme coin sell-offs made solely within the first half of 2025.
It’s price noting that this occasion befell hours earlier than the President returned to Washington and was evacuated from one other dinner after a number of gunshots had been fired.
TRUMP Plummets
As talked about above, the TRUMP token has been nosediving for over a yr, whereas the 2 occasions managed to spice up its value briefly as holders rushed to purchase to attend the gatherings or simply to benefit from the anticipated hype. Nevertheless, as soon as the occasion concluded, a well-known situation occurred: the asset tanked nearly immediately.
TRUMP peaked at simply over $3.1 yesterday earlier than it plunged by 20% to $2.5. Though it has rebounded barely to $2.65 as of press time, it stays greater than 96% away from its all-time excessive marked simply over a yr in the past. Furthermore, there are a number of stories that the Trump group has continued to dump tokens because the asset recovered some floor previously few weeks, which is one more reason behind in the present day’s crash.
$TRUMP token has crashed -21.5% and worn out almost $161 million from its market cap previously 24 hours.
This got here after traders offered earlier than Trump’s Crypto Convention, a traditional “promote the hearsay” occasion.
However that’s not the one purpose.
Over the past 3 weeks, the Trump group… pic.twitter.com/22UfiGjreL
— Ash Crypto (@AshCrypto) April 25, 2026
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