Snoop Dogg’s Digital Collectibles Generate $12M in 30 Minutes – NFTs Making a Comeback?

American Rapper Snoop Dogg’s latest NFTs assortment achieved an entire sellout inside half-hour, accumulating greater than $12 million in gross sales through Telegram.

Telegram’s founder, Pavel Durov, celebrated the achievement on July 9, asserting that blockchain minting capabilities and secondary market performance would launch on the platform inside 21 days.

Based on Durov, almost a million distinctive NFTs impressed by Snoop’s distinctive aesthetic have already been bought.

🎤 @SnoopDogg’s digital collectibles drop on Telegram bought out in simply half-hour at this time, producing $12M in gross sales. Almost 1M distinctive NFTs impressed by Snoop’s iconic fashion. Blockchain minting and the secondary market go dwell in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4

— Pavel Durov (@durov) July 9, 2025

How Snoop Dogg Broke Telegram’s NFT Data

The gathering featured varied digital belongings, together with “Doggs” that mirror the rapper’s likeness, priced at 200 Telegram stars every, with greater than 600,000 items bought.

Snoop’s signature cigar NFTs commanded 1,000 stars per piece, transferring over 120,000 items. Further collectibles, together with automobiles and swag luggage, every recorded gross sales exceeding 250,000 items.

The rapper has promoted the Telegram NFT initiative by way of an official music video shared together with his greater than 10 million YouTube subscribers.

The place yall at? 🎥 Official @telegram music music video https://t.co/4IyGHlv5SL

— Snoop Dogg (@SnoopDogg) July 9, 2025

Telegram concurrently notified its consumer base of over one billion in regards to the NFT reward drops.

Since Snoop Dogg joined the TON ecosystem in Could, NFT exercise has surged, notably on the Telegram-based blockchain.

The Telegram NFT Items market capitalization reached $200 million in June, accompanied by every day buying and selling volumes exceeding $8 million.

Knowledge from Dune Analytics signifies that over 118 Telegram NFTs have been issued, with greater than 263,000 distinctive wallets collaborating in buying and selling actions.

Snoop Dogg's Digital Collectibles Generate $12M in 30 Minutes – NFTs Making a Comeback?
Supply: Rdmcd on Dune

Latest collectible launches have demonstrated even important demand. On July 4, Crystal Eagles’ digital collectibles bought greater than 15,000 items at $100 every inside 45 seconds.

Moreover, 300,000 Statues of New York Liberty bought out in underneath 5 minutes, whereas 500,000 Liberty Torches had been bought inside 10 minutes.

That is solely the start… $TON 🗽💎 pic.twitter.com/6OdibhaiTX

— Viktor 🧡 (@s0meone_u_know) July 5, 2025

Present market knowledge point out that the Telegram presents market cap is $146 million, with NFT gross sales producing a complete income of over $49 million.

Snoop Dogg's Digital Collectibles Generate $12M in 30 Minutes – NFTs Making a Comeback?
Supply: Dune

These developments have led business observers to take a position that the TON blockchain could also be catalyzing a revival of the NFT market, which skilled a major downturn following its peak in 2022.

Blue-Chip NFTs Flock to TON With Bored Apes Main the Migration

The credibility of TON’s NFT ecosystem obtained a lift on June 19 when the unique Bored Ape Yacht Membership (BAYC) introduced plans to launch its Bored Ape Originals sticker pack assortment on Telegram.

This announcement carries substantial weight, given BAYC’s market prominence. In 2022, particular person BAYC NFTs bought for as a lot as $646,717.50 (250 ETH on the time).

this BAYC simply bought for $646,717.50 (250 ETH)
would you somewhat be the client or the vendor? pic.twitter.com/KHbK5foZym

— Puff Yachty (@PuffYachty) March 8, 2022

Different outstanding digital collections, together with Pudgy Penguins, Doodles, and Moonbirds, have additionally expressed curiosity in deploying NFT sticker collections that protect their distinctive model aesthetics.

Based on CoinGecko knowledge, the worldwide NFT market is presently valued at roughly $3.7 billion, with 24-hour gross sales quantity reaching $4.3 million.

These figures surpass the August 2021 ranges, when NFTs first gained mainstream consideration.

Nonetheless, Ethereum-based collections, similar to CryptoPunks and Bored Ape Yacht Membership, together with Solana-based tasks like Pudgy Penguins, proceed to dominate the NFT market.

The submit Snoop Dogg’s Digital Collectibles Generate $12M in 30 Minutes – NFTs Making a Comeback? appeared first on Cryptonews.

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