Hyperlinks have confirmed to be a difficult factor with regards to social media engagement. On platforms like Threads, knowledge suggests that folks typically don't click on the hyperlinks in posts, and creators on X have complained that posts together with hyperlinks don't get as a lot visibility. X is now attempting to resolve that. Head of product Nikita Bier shared that the platform is "testing a brand new hyperlink expertise" that lets individuals open a hyperlink with out leaving the unique put up totally, to allow them to nonetheless view the Like, Repost and different buttons. The check is rolling out to iOS customers first.
We're testing a brand new hyperlink expertise, beginning on iOS — to make it simpler on your followers to interact along with your put up whereas searching hyperlinks.
For creators, a typical grievance is that posts with hyperlinks are inclined to get decrease attain. It is because the net browser covers the put up and… pic.twitter.com/oWraLpPwji— Nikita Bier (@nikitabier) October 19, 2025
"To assist get higher sign, posts will now collapse to the underside of the web page so individuals can react when you're studying," Bier wrote alongside a display screen recording of the way it will work. As to why posts with hyperlinks sometimes don't carry out as effectively, Bier stated, "It is because the net browser covers the put up and folks neglect to Like or Reply. So X doesn't get a transparent sign whether or not the content material is any good."
After all, X has been accused of throttling hyperlinks to particular websites, and Elon Musk has stated prior to now that hyperlinks "don't get as a lot consideration" on the platform, so tweaking the popups will solely go to date in addressing the attain difficulty. Bier added that posts ought to all the time "stand alone as nice content material so write a strong caption."
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