Meta's X competitor, Threads, is constant so as to add customers at a brisk clip, with the social community now surpassing 400 million month-to-month energetic customers. The information, reported by Fast Company, follows Threads reaching the 300 million mark in December 2024 and the 200 million mark in August 2024.
FC additionally cited information from Similarweb that confirmed cellular efficiency for Threads drawing nearer to the figures from X. In June, Threads posted 115.1 million every day energetic customers on cellular and X had 132 million. These figures marked a rise of 128 p.c on-year for Threads, however a slide of 15 p.c from the earlier yr for X.
When Meta launched Threads in 2023, Mark Zuckerberg set a purpose of creating it "a public conversations app with 1 billion+ folks on it." There was nonetheless loads of progress left for the platform to make after its first yr, on customers and options. However already in 2025, Threads has added some fairly core options corresponding to DMs and an elevated emphasis on exterior hyperlinks (though whether or not folks will click on these hyperlinks is a separate query).
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