In an effort to make motion pictures and TV reveals extra accessible on Prime Video, Amazon introduced that it's testing an AI dubbing system that can translate choose content material on the corporate's streaming service into different languages.
Amazon says that "AI-aided dubbing" shall be out there in English and Latin American Spanish on 12 licensed motion pictures and collection out there by Prime Video, together with "El Cid: La Leyenda, Mi Mamá Lora and Lengthy Misplaced." That the corporate describes it as "AI-aided dubbing" slightly than simply AI dubbing seems to be key right here. Amazon says it's taking a hybrid method the place "localization professionals collaborate with AI." A secure guess can be that Amazon's AI system takes a primary move at producing dubs after which professionals edit them for accuracy and match.
Creating captions, subtitles and dubs is a reasonably huge enterprise, particularly now that streaming has elevated the variety of movies and collection which might be made yearly and licensed to be seen all over the world. It is sensible that streamlining the method of creating content material extra accessible can be of curiosity to Amazon. The potential downside is, at the very least for movie and tv, dubbing is finished by skilled actors. AI-generated voices have gotten extra lifelike through the years, however it stays to be seen whether or not the typical individual shall be okay with a big portion of their media eating regimen being delivered by one thing human-adjacent slightly than the actual deal.
In fact, perhaps we'll be skilled to just accept it as a result of it is going to be throughout social media first. Amazon isn't alone in leveraging AI to squeeze extra out of the movies on its platform. YouTube launched a instrument in 2024 that lets creators robotically dub their movies in different languages after they add them, and extra just lately, Meta introduced plans to robotically dub and lip-sync Reels on Instagram into different languages.
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