When Philips Hue’s US costs go up subsequent month, you’ll be able to formally know who responsible. (Trace: It rhymes with "rump.") Father or mother firm Signify informed Hueblog (through The Verge) that its value will increase are "a direct results of tariffs." See how straightforward that was, Amazon?
Earlier than that affirmation, the corporate vaguely referred to an upcoming value enhance. "Hurry, costs go up on July 1," advertising copy from earlier this month acknowledged.
Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s commerce struggle being the wrongdoer. "Signify will enhance costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs," it wrote. "We stay dedicated to offering shoppers with high-quality merchandise and options that make good lighting extraordinary. Signify reserves the suitable to change costs based mostly on new or extra tariffs turning into efficient sooner or later."
We don’t but know the precise value will increase. The corporate says it is going to reveal them after they take impact on July 1. However there are some hints. The newly upgraded Hue good button prices $32 in comparison with the outdated mannequin’s $25. Should you suppose that’s as a result of it’s a brand new model, the product stayed on the similar €21.99 as its predecessor in Europe. Up so far, the corporate’s US pricing had been round a 1:1 conversion.
This text initially appeared on Engadget at https://www.engadget.com/house/smart-home/philips-hue-says-us-prices-will-go-up-in-july-because-of-tariffs-183434777.html?src=rss