If Apple sticks to its normal schedule, we must always see the corporate reveal its newest lineup of smartphones: the iPhone 17 fashions. The brand new fashions will come outfitted with the most recent iOS 26 options preinstalled, together with no matter further options Apple reveals on the launch occasion. However since we nonetheless have to attend a couple of weeks (presumably) till the iPhone occasion, we are able to not less than speculate what the brand new telephones will seem like. As with most unreleased iPhone fashions, rumors and leaks have trickled in in regards to the {hardware} aspect forward of the official introduction. Right here's what we're anticipating and what we are able to moderately assume we'll get from Cupertino in September.
How a lot will the iPhone 17 price?
Apple's introduced plan to develop US-based manufacturing companions appears to provide it not less than some shielding from the steepest Trump administration tariffs which have already triggered worth will increase on every part from Swap consoles to high-end cameras to Sonos audio system. However on condition that President Trump's commerce insurance policies can change from week to week, and Apple's persevering with reliance on Asia-based provide chains, worth shocks stay an ongoing chance. The larger query is: Will Apple soak up any larger prices, or cross them on to shoppers?
If costs do creep up, Apple could select to pair it with an "improve." Contemplate this current rumor posted by MacRumorsfrom a leaker often called "On the spot Digital," suggesting that the default storage of the iPhone 17 line could begin at 256GB, doubling the present 128GB baseline. Whereas that could possibly be accompanied by a worth enhance of $50, Apple might not less than pitch it as a "higher worth." That mentioned, the corporate doubled the default RAM of its Mac computer systems from 8GB to 16GB at no additional price in 2024 — however that was earlier than the present Trump tariff cycle began.
When will the iPhone 17 sequence be introduced?
Most years, the flagship smartphones are launched in September. MacRumors highlighted a narrative initially reported by iphone-ticker.de that the Apple iPhone 17 occasion could possibly be Tuesday, September 9, in response to data gleaned from German cell phone suppliers.
It's nonetheless too early to have the particular dates; some years, Apple solely offers every week or two of lead time between sending invitations and internet hosting the occasion. However years of previous precedent present that someday in September ought to be when the 17 fashions make their debut. This household of smartphones will be the final to observe that development, nonetheless. There have been hints that the introduction of the iPhone 18 assortment in 2026 shall be cut up right into a pro-tier announcement within the fall and an ordinary mannequin announcement the next spring.
What’s going to the brand new iPhone 17 lineup embody?
Design leaks recommend that Apple is constructing an ultra-thin smartphone, more likely to be named the iPhone 17 Air to match Apple's ultralight laptop computer designation. Bloomberg's Mark Gurman, typically a stable supply of superior intel about Apple, reported in January that the iPhone 17 Air shall be outfitted with a primary A19 chip and can solely have a single digicam lens. It might additionally use Apple's new in-house modem, which was launched in February on the iPhone 16e. Extra particulars about this growth could leak forward of September, however that's what we all know for now.
An investor notice from Apple analyst Jeff Pu indicated that the Air can have a titanium body. If his experiences are correct, the light-weight smartphone would be the solely entry within the iPhone 17 lineup to make use of that steel; the iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max are anticipated to be manufactured from aluminum, which is oddly a lighter materials than titanium. Different hypothesis had prompt that the Air would use a mix of aluminum and titanium, so the precise supplies will not be recognized till the official announcement.
Moreover, an August 4 MacRumors report says the interior battery pack of the iPhone Air is simply 2.49mm thick — half the thickness of the iPhone 17 Professional battery. The leak was posted on the Korean-language Naver weblog, the place they present the alleged batteries of the iPhone 17 Air and 17 Professional aspect by aspect. The identical account claimed the 17 Air's battery capability was a mere 2,800 mAh, MacRumors notes. (That's under the battery capability of present iPhone 16 fashions.)
A current rumor from Majin Bu, whom MacRumors classifies as a "hit-or-miss leaker," suggests the iPhone 17 Professional can have higher wi-fi sign power because of an up to date antenna design. The person posted a render on X that reveals a brand new antenna system that wraps across the iPhone 17 Professional's supposedly wider rear digicam bump. Once more, it is a render, not a real-world picture. That mentioned, we are able to't knock the objective of higher wi-fi reception, so we're hoping this one has a level of fact to it.
Every new roster features a base mannequin, however through the years, Apple has shaken up the number of telephones it gives. Probably there shall be an iPhone 17 and an iPhone 17 Professional. Apple has additionally dedicated to the scale issues philosophy, and has been constructing an iPhone Professional Max possibility with an excellent larger display and higher battery life; the 17 roster will virtually actually have one as effectively.
The brand new Professional iPhones are mentioned to have a full-width "digicam island" on the rear, which might mark the primary time an Apple mannequin opted for that design. This function may be seen within the purported iPhone 17 "noticed within the wild." The pics, highlighted on MacRumors, present a black cased iPhone (17 Professional?) with the distinct again panel. Is it the actual deal? The twin angles lend a level of credibility in a social media panorama more and more polluted with AI-enhanced fakes, however your guess is nearly as good as ours.
I simply noticed a check growth iPhone within the wild 🤩🤩🤩 pic.twitter.com/iS3PtKWqxJ
— Fox Pupy 🦊🧡 (@Skyfops) July 28, 2025
The iPhone 17 Air appears primed to take the place of a possible iPhone 17 Plus. Because the iPhone 16e was solely simply launched in February at a surprisingly excessive worth level, it appears unlikely that there shall be a brand new addition to that decrease finish of the spectrum, the fashions that had been beforehand known as SE.
On the very least, it sounds just like the iPhone 17 Air gained't take away the charging port and rely solely on wi-fi connectivity. Bloomberg mentioned that whereas Apple had investigated making the iPhone 17 Air with out a single port, the corporate (thankfully) modified plans. He additionally says that the rumored telephone can have a 6.6-inch display and embody the Dynamic Island and Digicam Management button. Lastly, the value is rumored at $900 — probably greater than the usual iPhone 17 however lower than the Professional.
We've additionally gotten what appears to be a dependable have a look at what the colour lineup shall be for the brand new smartphones. Macworld reported that the iPhone 17 shall be accessible in black, white, metal grey, inexperienced, purple and lightweight blue. The iPhone 17 Air will reportedly have 4 shade choices: black, white, mild blue and lightweight gold. Whereas the Air colours shall be much less saturated, the visuals for the iPhone 17 Professional and iPhone 17 Professional Max will go daring. The choices for the Professional fashions are anticipated to be black, white, grey, darkish blue and orange.
On July 30, Tom's Guide highlighted an X publish from Sonny Dickson — a longtime and usually dependable leaker of unreleased iPhone data — displaying "dummy" iPhone 17 fashions within the new colours that had been the supply of the aforementioned Macworld story. Whereas these are actually simply mock-ups — not actual, leaked iPhones — it's fascinating to see how the design and shade rumors translate right into a real-world appear and feel.
What’s going to iOS 26 be like?
Apple upended its numbering conventions with WWDC 2025, and can match the title of every new working system to the yr it's launched. So when the following wave of iPhones hits, they'll be operating on iOS 26.
On the design aspect, the smartphone OS launched throughout the massive developer showcase took a contentious strategy dubbed Liquid Glass. Apple has been cutting down the quantity of transparency results within the subsequent beta exams of iOS 26, however it is going to nonetheless have a glass-like visible.
The function checklist consists of massive and small updates. On the extra impactful aspect, the Telephone and Images apps have been redesigned. There shall be a number of options leveraging synthetic intelligence, resembling reside translation capabilities coming to Telephone, FaceTime and Messages. Apple can also be at the moment testing a delicate content material warning for little one accounts that may freeze FaceTime video if nudity is detected by on-device machine studying instruments. And the corporate can also be launching Visible Intelligence, which can use AI to seek for parts in a picture.
iOS 26 additionally has a litany of minor, high quality of life enhancements. Group texts are getting help for polls. And for the sluggish risers on the market, iOS 26 will lastly allow you to escape the tyranny of the 9 minute snooze alarm.
The subsequent iOS is now accessible as a public beta. Listed here are our preliminary impressions of the Liquid Glass design and different new options. iOS 26 is suitable with all fashions again by iPhone 11.
What different merchandise are anticipated to be launched alongside the iPhone 17?
If Apple follows its normal sample, the iPhone 17 shall be introduced alongside new Apple Watch merchandise. That might be the Apple Watch Collection 11 (if Apple sticks to the identical naming scheme), and perhaps an Apple Watch Extremely 3 and/or an up to date Apple Watch SE. (They'll all run watchOS 26, after all.)
Different prospects — and that is, once more, hypothesis — might embody refreshed Apple AirPods Professional (which acquired its final massive replace in 2022) and perhaps new AirTags trackers (first launched in 2021).
However realizing Apple doesn't prefer to take the highlight off its star performer — the iPhone — these equipment might come someday later within the yr (if they seem this yr in any respect). The identical goes for rumored refreshes of the Apple TV and HomePod mini, that are additionally getting lengthy within the tooth.
Don't count on any Macs or iPads, nonetheless. Apple has lately been holding laptop updates for late October (because it did final yr with the brand new M4 Macs).
Replace, August, 13, 2025, 10:02PM ET: Added an inventory of the merchandise which are anticipated to be launched alongside the iPhone 17s.
Replace, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Professional.
Replace, August 8, 2025, 4:43PM ET: Added new hypothesis and experiences about iPhone 17 pricing.
Replace, August 6, 2025, 4:05PM ET: Added newest particulars in regards to the potential iPhone 17 occasion date.
Replace, August 4, 2025, 5:23PM ET: Added newest battery leaks in regards to the iPhone 17 fashions.
Replace, August 1, 2025, 8:15AM ET: Added new images displaying potential iPhone 17 colours.
Replace, July 30, 2025, 11:08AM ET: Added newest leaks and rumors in regards to the iPhone 17, and up to date data on the iOS 26 public beta.
Replace, July 17, 2025, 4:40PM ET: Added newest details about iOS 26, potential supplies for the Air, and the colour choices for the totally different fashions.
Replace, March 17, 2025, 2PM ET: Added particulars in regards to the rumored worth and options of the iPhone 17 Air.
Replace, April 11, 2025, 3:45PM ET: Added particulars from Entrance Web page Tech's new video that claims to disclose particulars from a leaked iOS 19 construct.
Katie Teague contributed to this story.
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