World Liberty Monetary, the Trump household’s flagship crypto enterprise, is in search of to boost $1.5 billion to launch a publicly traded treasury firm holding each its proprietary WLFI token and money reserves.
Key Takeaways:
- World Liberty Monetary goals to boost $1.5B to launch a NASDAQ-listed treasury firm for WLFI.
- The WLFI token has generated $550M in gross sales since its launch alongside the USD1 stablecoin.
- Analysts warn the treasury firm mannequin is very uncovered to crypto market volatility.
Investor supplies point out Eric Trump and Donald Trump Jr. are anticipated to hitch the board, in keeping with a Friday report from Fortune.
If accomplished, the enterprise would mark one other enlargement of the Trump household’s rising presence within the digital asset sector.
World Liberty’s WLFI Token Gross sales Hit $550M Since Launch
Since unveiling World Liberty final fall, the group has rolled out a stablecoin (USD1) and the WLFI token, which has reportedly generated $550 million in gross sales.
Neither World Liberty nor representatives for Eric and Donald Jr. responded to requests for remark.
The proposed treasury firm would be part of a current wave of “digital asset treasury firms” — public companies structured to carry massive cryptocurrency reserves on their steadiness sheets.
The mannequin was popularized by Michael Saylor, who reworked MicroStrategy right into a Bitcoin acquisition car in 2020, later rebranding it as Technique in 2025.
Technique’s market worth soared to almost $113 billion because it amassed over $72 billion in Bitcoin, regardless of quarterly income of simply $115 million.
Main replace on @worldlibertyfi
World Liberty Monetary is ready to boost $1.5B to construct WLFI treasury
World Liberty Fi Multisig despatched $151K $USDC to Coinbase
Is likely to be itemizing associated exercise
Pre-Market up
1 $WLFI = $0.33
Complete provide – 100B
FDV- $33B
— CryptoTelugu (@CryptoTeluguO) August 10, 2025
The investor pitch for World Liberty’s plan suggests the treasury car will probably be constructed round a NASDAQ-listed shell firm that World Liberty has already acquired.
Comparable methods have attracted vital consideration from merchants who view these firms’ shares as proxies for the underlying crypto property they maintain.
The pattern has broadened past Bitcoin. This yr has seen the emergence of treasury firms for Ethereum, Litecoin, Sui, and Ethena.
Even Trump Media joined the motion earlier this summer season, buying $2 billion value of Bitcoin for its personal steadiness sheet.
Advocates say these buildings enable conventional buyers, together with these restricted to brokerages like Vanguard, to achieve crypto publicity with out immediately shopping for tokens.
Nevertheless, some analysts warning that the mannequin carries threat, warning that valuations may collapse if the crypto rally falters.
Critics argue that these companies’ fortunes are overly depending on unstable token costs, making them weak to downturns.
Trump Nets Over $26M in Crypto Donations This Yr
As reported, the crypto trade has donated over $26 million to Donald Trump this yr, in keeping with newly launched marketing campaign finance filings.
Marketing campaign finance information present that contributions to the pro-Trump tremendous PAC, MAGA Inc., got here from a number of the largest names in crypto.
Blockchain.com led the listing with a $5 million donation. Enterprise capitalists Marc Andreessen and Ben Horowitz every gave $3 million, whereas Gemini Belief added almost $3 million.
Gemini co-founders Cameron and Tyler Winklevoss additionally contributed $500,000 every personally. Different main donors embrace Ondo Finance with $2.1 million and Paradigm, which gave $1.2 million.
Trump’s crypto-linked holdings are additionally a considerable a part of his private wealth.
Bloomberg’s Billionaires Index estimates that TMTG inventory represents $2.2 billion of Trump’s $6.6 billion fortune.
His broader cryptocurrency investments are believed to have gained at the least $620 million in current months.
Notably, almost 70 nominees and officers within the Trump administration reportedly maintain crypto or investments in blockchain firms, with holdings starting from modest sums to over $120 million.
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