After greater than 20 years scaling exchange-traded funds (ETFs) and capital markets companies at Goldman Sachs, Invesco, and BlackRock, Jürgen Blumberg has joined Centrifuge as chief working officer.
Centrifuge is a DeFi platform for tokenizing real-world belongings (RWAs) and utilizing them as collateral in decentralized lending. Blumberg believes the decentralized finance sector is now experiencing a turning level—one which mirrors the transformative rise of ETFs in conventional finance.
From ETFs to DeFi Disruption
Requested why he selected this second to go away conventional finance for DeFi, Blumberg frames it within the context of what he calls the trade’s “ETF second.” He sees clear parallels between the early skepticism round ETFs and the present perceptions of DeFi, noting that each started as disruptive improvements difficult entrenched programs.
“I used to be at all times fascinated by the markets—how order books work, how devices alternate on completely different venues,” Blumberg says.
“The primary 5 years of my profession had been in buying and selling, after which I moved into my first ETF function. Even again then, I used to be satisfied ETFs would substitute mutual funds. It took 15 years, however now ETFs as a class are larger than mutual funds.”
He sees parallels between ETFs’ early days and the present DeFi sector: “ETFs had been a brand new expertise in conventional finance. Right now, DeFi is a totally new ecosystem aiming to disrupt, providing options to the price, time, and entry limitations of conventional merchandise. In DeFi, everyone can entry markets—24/7.”
Clearing Misconceptions About DeFi
Blumberg explains that many in conventional finance view DeFi as risky or dangerous, however that notion overlooks its structural benefits.
“Those that take the time to grasp DeFi will see it’s much like conventional finance—simply with completely different terminology. TVL is identical as AUM, liquidity swimming pools are like exchanges, and derivatives exist on each side. It’s a captivating world with the ability to disrupt how issues are carried out as we speak.”
Tokenization: Not All Tokens Are Equal
Recalling an previous ETF trade saying—“not each ETF is created equal”—Blumberg applies it to tokenization. The phrase implies that whereas all ETFs fall underneath the identical basic class, their construction, danger profile, and high quality can differ.
“There are tokens which can be by-product constructions and never totally backed by the underlying asset. Then there are fund tokens, like ours, which can be totally backed, giving holders direct entry to the belongings. Simply because one thing known as a token doesn’t imply it carries the identical construction or danger.”
International Regulatory Competitors and Centrifuge’s Development
Blumberg additionally sees regulatory momentum taking place worldwide.
“In the meanwhile, progress is coming from the U.S. However Europe is transferring ahead too—Luxembourg is making progress, the EU has MiCA, and lots of ETP issuers select Switzerland as their domicile. In Asia, Hong Kong and Singapore are advancing in sure areas. There’s a world competitors to draw the neatest concepts and permit managed innovation.”
Centrifuge, he provides, is on the cusp of main progress. “We’re approaching the $1 billion TVL mark. With partnerships similar to S&P and others we’ll quickly announce, we’re effectively positioned to continue to grow.”
ONE. BILLION. DOLLARS. TVL.
The flywheel is spinning. We've been heads down constructing since 2017, and now our onchain ecosystem has hit its first billion.
The primary billy was the toughest. The following ones are inevitable.
Onwards and upwards!!! pic.twitter.com/Ip4pq0qDzY— Centrifuge (@centrifuge) August 12, 2025
For Blumberg, the decisive cause to go away the safety of huge monetary establishments was his conviction that probably the most significant innovation within the subsequent decade will come from startups, not incumbents.
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