Prediction markets are increasing quickly, with a number of platforms introducing new methods for customers to commerce on real-world outcomes.
However as sports activities are more and more driving quantity in these markets, some founders are inclined to imagine that theinfrastructure itself has to evolve.
Within the following dialog, Amit Mahensaria explains why his firm PRED is constructed round an trade mannequin relatively than a standard sportsbook. He additionally explains the way it approaches liquidity and velocity in reside sports activities buying and selling, in addition to why hebelieves aligned incentives between platfrom and merchants are significantly vital in terms of constructing long-term belief.
PRED positions itself as a real peer-to-peer sports activities prediction trade relatively than a sportsbook or a house-backed market. For readers acquainted with platforms like Polymarket or Kalshi, what are a very powerful structural variations in how PRED runs markets, makes cash, and treats customers?
The only solution to perceive PRED is that this: we’re an trade, not a sportsbook. On a standard sportsbook, you commerce towards the home. The home units the percentages, takes the opposite aspect of your place, and income once you lose. That creates a basic battle of curiosity, and it’s why each main sportsbook on this planet ultimately limits or bans their finest prospects.
On PRED, customers commerce instantly with one another. We match patrons and sellers. We by no means take the opposite aspect of your commerce, and we by no means take a directional place towards our customers. Our income comes from buying and selling charges on matched orders. We generate profits when individuals commerce, not when individuals lose. That alignment adjustments all the pieces.
In comparison with Polymarket or Kalshi, the important thing distinction is that we’re purpose-built for sports activities. Proper now, these general-purpose prediction markets are deriving majority quantity by means of sports activities, however it’s coincidental, they aren’t designed for sports activities. PRED is sports activities buying and selling infrastructure from the bottom up. Meaning options like cross-matching, the place a single order on one end result robotically generates liquidity throughout all associated outcomes in the identical match. It means capital effectivity mechanics the place your collateral works more durable as a result of the system understands the construction of sports activities markets. And it means reside match dealing with that’s designed for the excessive velocity and volatility of in-play sports activities, not tweet hypothesis or political occasions.
Polymarket proved that on-chain prediction markets work. We’re constructing the subsequent step: specialised infrastructure for the world’s largest prediction market, which is sports activities.
Velocity and liquidity are all the pieces in reside sports activities markets. You’ve stated PRED is at the moment the quickest trade for sports activities predictions—are you able to break down what that really means in follow, and the way your structure on Base permits that efficiency benefit?
In reside sports activities, a aim can shift a market by 30 or 40 share factors in seconds. In case your platform can’t sustain with that, merchants both miss alternatives or get stuffed at stale costs. Each outcomes destroy belief.
We execute trades in beneath 200 milliseconds. To place that in context, most on-chain prediction platforms take a number of seconds to substantiate a commerce. Conventional sportsbooks can take even longer throughout peak moments as a result of they’re adjusting traces. Our execution velocity signifies that once you see a worth on PRED, you possibly can really get it. That sounds fundamental, but it surely’s genuinely uncommon on this house.
We constructed on Base, Coinbase’s Layer 2, for 3 causes. First, the transaction prices are fractions of a cent, which issues enormously for a buying and selling use case the place fuel charges can eat into your edge. Second, we get sub-second finality, which is the baseline requirement for reside sports activities markets. Third, the Base ecosystem is the place severe client crypto purposes are being constructed proper now, and people customers perceive the DeFi primitives that make an trade mannequin work.
The mix of on-chain settlement with off-chain order matching offers us the transparency of blockchain with the efficiency of a centralised trade. You get the velocity which is required for reside sports activities.
Many merchants in each Web2 sportsbooks and Web3 prediction markets fear about one factor above all else: getting banned for profitable. PRED has taken a powerful stance on by no means banning winners. Why was that coverage non-negotiable for you, and what does it say in regards to the form of market you’re making an attempt to construct?
This one is private. I’ve been concerned in sports activities buying and selling for over 22 years. I’ve watched one of the best analysts and merchants I do know get systematically shut out of platform after platform merely for being good at what they do. They spend half their time on logistics, spreading funds throughout accounts, utilizing family and friends, trying to find books that haven’t restricted them but. It’s absurd.
The rationale sportsbooks ban winners is structural, not private. When the home is your counterparty, each greenback you win is a greenback they lose. In fact they’re going to take away the individuals who price them essentially the most cash. It’s rational behaviour inside a damaged mannequin.
On an trade, that incentive doesn’t exist. We don’t take the opposite aspect of your commerce. The extra expert merchants we appeal to, the extra quantity they generate, the deeper our markets change into, and the higher the expertise will get for everybody. Profitable merchants are our most dear customers, not our largest legal responsibility.
This wasn’t some advertising choice. It’s a direct consequence of our trade structure. We structurally can’t revenue out of your losses, so we have now zero incentive to punish your wins. That’s the form of market I needed to construct from day one: one the place talent is rewarded, not penalised.
One among PRED’s talked-about options is the 5–6% native yield on person deposits, which is uncommon in prediction markets right now. How does this yield work mechanically, and why did you are feeling it was vital to design capital effectivity into the core person expertise relatively than deal with it as an add-on?
Take into consideration what occurs on a standard sportsbook and even most prediction platforms. You deposit funds, and that capital sits idle till you place a commerce. In case you’re ready for the precise market or the precise worth, your cash is doing nothing. On some platforms, your deposits may sit uninvested for days or perhaps weeks whilst you’re being selective about your entries.
On PRED, your deposited capital earns yield whereas it’s in your account. We’ve partnered with international establishments to generate yield on the underlying stablecoin deposits. Additionally since we don’t have big advertising prices like deposit bonus, we’re in a position to move on a portion of our buying and selling charges to the customers within the type of yield. Your capital is working for you even once you’re not actively buying and selling.
We designed this into the core expertise as a result of capital effectivity is one thing severe merchants take into consideration consistently. In case you’re an expert, the chance price of idle capital issues. Providing native yield means merchants can hold bigger balances on PRED with out feeling like they’re sacrificing returns elsewhere. It removes a friction level that the majority platforms don’t even acknowledge exists.
That is additionally an announcement about how we take into consideration the connection between a platform and its customers. Your cash ought to be just right for you. That’s a easy precept, however virtually no one on this business follows it.
Your earlier profession spans funding banking, personal fairness, and constructing Impartus right into a scaled edtech platform that noticed actual institutional adoption. How did that background form your considering round market design, incentives, and long-term belief when constructing PRED?
Every chapter taught me one thing totally different. Funding banking and personal fairness gave me a deep understanding of how markets work, how liquidity is structured, and the way incentive alignment between members determines whether or not a market thrives or collapses. You be taught shortly that markets solely work sustainably when the operator’s pursuits are aligned with the members.
Constructing Impartus, which was acquired by upGrad and scaled to 2 million customers, taught me one thing utterly totally different. It taught me tips on how to construct merchandise that earn customers and institutional belief over time. They undertake since you show reliability, transparency, and constant supply. That persistence and concentrate on earned belief is one thing I introduced on to PRED.
After which there’s the 22 years of sports activities buying and selling that runs beneath all of it. That’s the place I skilled firsthand each drawback PRED is constructed to resolve. Getting restricted, getting banned, sluggish platforms, ache of cashing out, watching platforms change the foundations, watching the business punish talent. That frustration is what made me need to construct the choice.
The mix of these experiences is why PRED isn’t only a crypto product with sports activities bolted on. It’s constructed by somebody who understands each market infrastructure and the precise ache factors of being a severe sports activities dealer in a system that’s designed to work towards you.
In contrast to many crypto merchandise that prioritize short-term hypothesis, PRED emphasizes operating a good market relatively than taking directional threat. How do you assume this “exchange-first” philosophy adjustments person habits and retention over time, particularly amongst severe sports activities merchants?
When customers belief that the platform isn’t working towards them, their behaviour adjustments essentially. They deploy extra capital. They commerce extra continuously. They assume longer-term about their methods as a substitute of continually wanting over their shoulder questioning after they’ll get restricted.
On conventional platforms, expert merchants develop adversarial habits. They unfold their exercise throughout a number of accounts. They intentionally lose some trades to keep away from triggering algorithms. They hold balances low as a result of they don’t belief the platform with giant quantities. All of that suppresses quantity and creates a worse marketplace for everybody.
On an trade the place the foundations are clear and the incentives are aligned, merchants can simply concentrate on what they’re good at: analysing sports activities and taking positions. Which may sound easy, but it surely’s really a radical change from how most of this business operates.
When it comes to retention, the logic is simple. In case you’re not going to get banned for being good, why would you permit? The most important churn driver in sports activities buying and selling is platform mistrust. Take away that, and also you construct a neighborhood of dedicated, high-quality merchants who generate constant quantity. That’s the inspiration of a wholesome trade.
Wanting forward, what does success for PRED appear like within the subsequent 12–24 months—is it about quantity, liquidity depth, new sports activities, or redefining how prediction markets match into the broader Web3 monetary stack?
Actually, it’s all of these issues, but when I needed to prioritise, it begins with liquidity depth. Quantity numbers may be deceptive. What issues is whether or not a dealer can come to PRED, discover a market they need to commerce, and get stuffed at a aggressive worth with actual depth behind it. That’s the core promise, and all the pieces else follows from it.
Within the close to time period, we’re centered on constructing a base of significant, lively merchants relatively than chasing signup numbers. I’d relatively have a number of thousand dedicated merchants producing actual, sustainable liquidity than tons of of hundreds of informal signups with no depth behind them. The standard of customers issues greater than amount, particularly within the early levels of an trade.
Increasing into new markets is totally on the roadmap. We launched with main leagues in Soccer (EPL, UCL, La Liga) and can develop into different sports activities quickly. And never solely new sports activities, however even inside a sport or a league, launching numerous markets that cater to various customers. Sports activities will drive a number of innovation, like mixture in addition to conditional predictions. The infrastructure we’ve constructed is designed for buying and selling to scale throughout any sport with verifiable outcomes.
The larger image is about the place prediction markets sit inside Web3 finance. I feel we’re nonetheless within the early levels of individuals understanding that sports activities outcomes are a tradeable asset class with actual analytical depth, not simply leisure.
We raised $2.5 million led by Accel with participation from Coinbase Ventures, and that backing displays confidence on this thesis. We’re constructing for the long run, not the subsequent cycle.
Disclaimer: The content material shared on this interview is for informational functions solely and doesn’t represent monetary recommendation, funding suggestion, or endorsement of any venture, protocol, or asset. The cryptocurrency house entails threat and volatility. Readers are inspired to conduct their very own analysis and seek the advice of with certified professionals earlier than making any monetary choices. This interview was performed in cooperation with PRED, who generously shared their time and insights. The content material has been reviewed and accredited for publication in mutual understanding. Minor edits have been made for readability and readability, whereas preserving the substance and tone of the unique dialog.
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