Binance Captures 94% Airdrop Market Share Driving Consumer Engagement, Dominance

Binance stays the undisputed chief amongst centralized cryptocurrency exchanges in 2025. It was the one main platform that didn’t delist any tokens added between January 1, 2023, and December 31, 2024.

This, in line with CryptoQuant, mirrored a “rigorous” itemizing technique and operational stability.

Binance Leads in Itemizing High quality and Rewards

The most recent stats reveal that Binance distributed over $2.6 billion in airdrops in 2024 alone. In doing so, the crypto alternate captured greater than 94% market share within the rewards section. Packages akin to Launchpool and Megadrop have managed to draw thousands and thousands of individuals, thereby strengthening consumer engagement and solidifying their dominance in token rewards.

As of June 2025, the crypto alternate continues this trajectory, and projections point out continued management in itemizing high quality and reward distribution. For traders, these metrics place Binance as a steady and dependable alternate for participation in crypto markets.

This dominance extends to liquidity metrics throughout main crypto property as nicely.

Binance Leads Bitcoin Liquidity

CoinGecko not too long ago reported that Binance leads Bitcoin liquidity throughout all depth ranges, and holds roughly $8 million in depth on each side inside a +/- $100 vary, forward of Bitget and OKX. It accounts for round 32% of BTC liquidity amongst prime exchanges.

Apparently, inside a tighter +/- $10 vary, Binance is the one platform with over $1 million liquidity on either side. In Ethereum liquidity, Bitget overtook Binance inside a +/- $2 vary, however Binance regained dominance at wider depths, and maintained a 25% liquidity share, in comparison with its 32% share in BTC. For XRP, Binance, Bitget, and Coinbase collectively management 67% of liquidity inside a +/- $0.02 vary.

Within the case of Solana markets, the crypto alternate holds round a 20% liquidity share at a +/- $1 vary, whereas for Dogecoin, Binance’s liquidity stays balanced with Bitget, OKX, and Coinbase.

In the meantime, CryptoQuant had beforehand reported Binance rising because the chief in proof-of-reserves (PoR) transparency amongst main crypto exchanges because it maintains a reserve protection persistently above 100% and publishes month-to-month, well timed PoR experiences.

OKX intently follows by sustaining full capital backing with common month-to-month disclosures. Alternatively, Coinbase ranked final because it didn’t publish any PoR experiences regardless of its market measurement

The submit Binance Captures 94% Airdrop Market Share Driving Consumer Engagement, Dominance appeared first on CryptoPotato.

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