America Courtroom of Appeals for the Ninth Circuit has largely overturned a district court docket’s $9 million judgment in favor of Bored Ape Yacht Membership creator Yuga Labs, dealing a major blow to the NFT firm’s landmark trademark victory in opposition to artist Ryder Ripps and affiliate Jeremy Cahen.
The appeals court docket dominated on July 23, 2025, that essential questions on shopper confusion in trademark infringement and cybersquatting claims have to be determined by a jury quite than by means of abstract judgment.
We simply heard again from the Ninth Circuit Courtroom of Appeals on the RR BAYC case.
The Ninth Circuit confirmed: BAYC NFTs are protectable logos, which is a crucial win for each NFT holder.
We'll now end the struggle within the district court docket, the place the choose already fined…— Garga.eth (Greg Solano) (@CryptoGarga) July 23, 2025
NFTs Can Be Trademarked
The choice reverses the decrease court docket’s findings whereas affirming that NFTs may be trademarked as items underneath federal legislation.
Ripps and Cahen created the “Ryder Ripps Bored Ape Yacht Membership” assortment in Could 2022, utilizing an identical cartoon pictures as Yuga’s authentic BAYC NFTs.
Ripps claimed his venture served as satirical commentary exposing alleged “neo-Nazi symbolism, alt-right canine whistles, and racist imagery” within the authentic assortment.
The district court docket initially awarded Yuga Labs over $8 million in damages, legal professional charges, and prices after discovering trademark infringement and cybersquatting violations.
The court docket completely banned the defendants from utilizing BAYC identifiers and ordered them to switch all infringing supplies inside two weeks.
Nevertheless, the appeals panel discovered the decrease court docket had misapplied trademark legislation when figuring out the probability of shopper confusion.
The choice sends the case again to the district court docket for trial, doubtlessly incurring hundreds of thousands in further authorized charges and damages already collected by Yuga Labs.
The ruling comes because the broader NFT market continues to say no, with buying and selling volumes dropping 80% to $823 million in Q2 2025, from $4 billion the earlier 12 months.
NFT buying and selling falls fifth consecutive quarter down large 80% to $823M as main platforms exit market and lending sector collapses 97% to $50M month-to-month quantity.#NFT #NFTTradinghttps://t.co/fat3I4TA4a
— Cryptonews.com (@cryptonews) July 8, 2025
A number of main platforms have shut down their NFT operations, whereas lending markets have collapsed by 97% from an almost $1 billion month-to-month quantity.
Trademark Battleground Shifts as Appeals Courtroom Rejects Abstract Judgment
The appeals court docket utilized the eight-factor “Sleekcraft” check to guage the probability of shopper confusion, discovering blended outcomes that prevented a transparent authorized dedication.
Whereas some components favored Yuga Labs, others supported the defendants’ place.
The court docket acknowledged that BAYC marks possessed each conceptual and industrial energy on account of broad recognition and movie star consideration.
Each events bought NFTs in the identical market, with RR/BAYC tokens linked to an identical Bored Ape pictures and identification numbers.
Nevertheless, essential components favored Ripps and Cahen. The addition of “RR/” to their assortment title created adequate visible and auditory variations from the unique BAYC acronym.
The defendants primarily bought by means of their very own rrbayc.com web site quite than Yuga’s established channels.
NFT purchasers have been deemed “inherently refined” shoppers given the complexity and excessive costs of digital collectibles.
BAYC tokens promote for hundreds of thousands, whereas RR/BAYC variations promote for $100-$200, alerting cautious consumers to the obvious variations between the collections.
The court docket discovered that the defendants possessed “twin motives,” combining satirical intent with industrial exploitation.
Ripps maintained creative credentials and included disclaimers about his essential commentary, complicating easy determinations of fraudulent intent.
The choose rejected the defendants’ nominative truthful use and First Modification defenses, ruling they “used the marks as marks” to designate sources for his or her items quite than merely referencing Yuga’s merchandise for criticism.
However the marks aren’t so related. Whereas the defendants used Yuga’s marks of their NFTs, they bought most of them by means of their very own web site, which clearly referred to their assortment as RR/BAYC—favors defendants. pic.twitter.com/TEpsndywoG
— Michael Eshaghian, Esq. (@LAIPAttorney) July 24, 2025
Authorized Precedent Established Regardless of Pyrrhic Victory for Yuga Labs
The appeals court docket affirmed that NFTs qualify as “items” underneath the Lanham Act, establishing essential precedent for digital asset trademark safety.
The ruling distinguished NFTs from intangible content material present in bodily merchandise, noting they exist purely in digital marketplaces.
BAYC NFTs operate past easy digital possession certificates, serving as membership passes for unique on-line communities, granting entry to branded merchandise, and facilitating participation in movie star occasions.
The Patent and Trademark Workplace has confirmed that NFTs carry out conventional source-identifying capabilities in industrial markets.
Yuga Labs retained trademark precedence as the primary industrial consumer of BAYC marks.
The court docket rejected arguments that alleged securities legislation violations or NFT gross sales agreements stripped the corporate’s trademark rights.
The choice dismissed the defendants’ copyright-related counterclaims whereas upholding the rejection of their allegations of DMCA violations.
Yuga’s takedown notices correctly invoked trademark quite than copyright protections.
Ripps beforehand tried to frustrate court docket orders by destroying non-public pockets keys containing RR/BAYC tokens in December 2023.
Yuga Labs sought contempt sanctions, arguing the artist acted in unhealthy religion to keep away from compliance with asset switch necessities.
The authorized battle has spanned over three years since Ripps launched his by-product assortment.
In a small win for Yuga, the Courtroom affirmed the dismissal of defendants’ DMCA and DJ counterclaims. pic.twitter.com/02nu7EtEnH
— Michael Eshaghian, Esq. (@LAIPAttorney) July 24, 2025
Each events indicated plans for continued litigation, regardless of mounting authorized prices and the broader NFT market’s steep decline from 2022 peaks, which exceeded $50 billion in annual buying and selling quantity.
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