[PRESS RELEASE – Amsterdam, Netherlands, July 10th, 2026]
NOWPayment believes the crypto trade has accepted pointless prices for too lengthy – and that companies now not should. For years, paying blockchain charges has been handled as the worth of sending crypto.
In keeping with Kate Lifshits, CEO of NOWPayments, it’s time to problem that assumption. “Why does sending crypto nonetheless really feel more durable than sending an e-mail?”
The corporate’s newest zero-fee payout infrastructure replaces wallet-based transfers with instantaneous email-based payouts, enabling companies to remove community charges, cut back operational complexity, and automate payouts at scale.
Crypto Payouts Have Turn out to be Unnecessarily Costly
Most companies nonetheless function payout infrastructure designed round blockchain wallets. Meaning accumulating pockets addresses, validating networks, recovering failed transactions, paying blockchain charges, and dealing with recipient assist.
At scale, these issues develop into one of many largest hidden operational prices for affiliate platforms, marketplaces, gaming firms, payroll suppliers, cashback platforms, creator economies, and fintech companies.
“The market has spent years competing over who can cost much less per payout. We’re asking a extra essential query: why ought to companies pay per payout in any respect?” – Kate Lifshits NOWPayments CEO
The Trade Is Paying for Issues It No Longer Must Have
As a substitute of requesting pockets addresses, firms merely use an e-mail handle because the payout vacation spot. Recipients robotically obtain entry to their funds, whereas companies keep away from pockets validation, blockchain affirmation delays, and transaction charges.
Advantages embrace:
- Zero community charges
- Zero service charges
- Underneath-one-second supply
- Automated onboarding
- Fewer failed payouts
- Decrease assist prices
The Largest Impression Isn’t Technical
Though the discharge introduces API assist, the bigger story is financial fairly than technical. Companies making hundreds of payouts can dramatically cut back operational prices whereas simplifying finance workflows. Payouts develop into a progress and engagement instrument as an alternative of a recurring expense.
Operational Price Mitigation Evaluation
The precise financial savings depend upon payout quantity, blockchain community charges, and the cryptocurrencies getting used. Whereas some companies could save hundreds of {dollars} yearly, organizations processing lots of of hundreds and even thousands and thousands of payouts may cut back prices by lots of of hundreds of {dollars} annually.
To assist companies estimate their very own potential financial savings, NOWPayments has launched a Zero-Payment Crypto Payout Financial savings Calculator, permitting firms to check their present payout prices with the potential price of switching to zero-fee email-based payouts.
Calculate your financial savings right here
“The way forward for crypto payouts will not be wallet-to-wallet. It’s person-to-person: recognized by e-mail, delivered immediately and free to maneuver contained in the ecosystem. Something extra difficult is legacy infrastructure.” – Kate Lifshits
Constructed for Companies That Pay at Scale
The answer is designed for affiliate networks, marketplaces, gaming platforms, payroll suppliers, cashback applications, creator platforms, and fintech firms. Companies can automate payouts globally utilizing solely an e-mail handle whereas sustaining current workflows.
Conclusion
NOWPayments believes crypto payouts are coming into a brand new part. As a substitute of optimizing fee-based infrastructure, companies can remove most of the prices and operational boundaries historically related to blockchain payouts. The query is now not methods to cut back payout prices – however whether or not these prices ought to exist in any respect.
About NOWPayments
NOWPayments is a world crypto cost gateway serving to companies simplify digital asset funds and payouts via enterprise-ready infrastructure. Supporting 350+ cryptocurrencies, 30+ stablecoins, and a complete suite of APIs, cost instruments, and payout options, NOWPayments permits firms worldwide to just accept crypto, automate payouts, and scale their cost operations with velocity, flexibility, and reliability.
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