At the moment, X introduced some updates to its creator subscriptions platform. The main change provides collaborating accounts the choice to make a part of tweet threads solely seen to subscribers. This new Creator Subscriptions characteristic is known as Unique Threads, an ironic identify selection given X's foremost text-based social media posting competitor is known as Threads.
Creator Subscriptions 2.0 is right here: highly effective new instruments to develop your subscribers and earn extra.
Introducing Unique Threads — lock any put up in a thread for subscribers solely. Tease within the mum or dad, monetize the remaining. Subscribe buttons at the moment are embedded immediately within the dialog. pic.twitter.com/j8Bg3bMDiW— Creators (@XCreators) March 5, 2026
The brand new device permits a creator to tease paywalled content material, fairly than retaining all the materials behind a subscribers-only gate. A gif shared each by the X Creators account and by the corporate's head of product, Nikita Bier, present the way it will look in observe. Buttons to enroll as a subscriber might be embedded into the put up chain, with the hope that the necessity to see the remainder of the thread might be a large enough draw for readers to pay up. X has been making a push to attract content material creators, providing different current options like a 'paid partnership' label for sponsored posts.
This text initially appeared on Engadget at https://www.engadget.com/social-media/xs-exclusive-threads-feature-lets-creators-paywall-the-end-of-tweet-threads-000246204.html?src=rss