Hideki Sato, who led the design of Sega's beloved consoles from the '80s and '90s, died on Friday, in accordance with the Japanese gaming web site Beep21. He was 77. Sato labored with Sega from 1971 till the early 2000s, however he's greatest recognized for his involvement within the growth of the Sega arcade video games and residential consoles that outlined many late Gen X and early millennial childhoods, beginning with the SG-1000 to the Genesis, Saturn and Dreamcast.
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— Beep21 (@Beep2021) February 14, 2026
Sato went on to function Sega's president from 2001 to 2003. Within the submit saying his loss of life, Beep21, which interviewed Sato quite a few occasions through the years, wrote (translated from Japanese), "He was actually a fantastic determine who formed Japanese gaming historical past and captivated Sega followers all around the globe. The thrill and pioneering spirit of that period will stay without end within the hearts and recollections of numerous followers, for all eternity." Sato's passing comes only a few months after that of Sega co-founder David Rosen, who died in December at age 95.
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