[PRESS RELEASE – Seoul, South Korea, September 22nd, 2025, Chainwire]
Seoul Alternate, One in all Solely Two Licensed Platforms For Unlisted Securities, Will Completely Use Story To Settle Tokenized RWAs
Partnership set to deliver programmable property to Korea’s $450b crypto market, the world’s second largest by buying and selling quantity
- Strategic collaboration to deliver all of Seoul Alternate’s Buying and selling Exercise for Tokenized property on Story.
- Seoul Alternate, one in all solely two licensed platforms for buying and selling unlisted securities, might be selecting Story’s blockchain as an unique infrastructure companion centered on real-world property (RWAs), unlocking a brand new class of compliant, investable digital securities.
- For the primary 3 years, Seoul Alternate will use Story’s Layer-1 blockchain because the unique infrastructure for registering and settling tokenized property.
- Transactions might be powered by Story’s native token ($IP), creating a completely on-chain market for beforehand illiquid cultural and monetary property.
- The collaboration will give attention to tokenizing Korean content material IP, together with Okay-pop royalties, Okay-drama rights, webtoons, video games, and patents, making these international cultural phenomena investable for the primary time. Notable IP already registered on Story consists of BLACKPINK, BTS, Psy, and Pinkfong (Child Shark)
Seoul Alternate and Story Protocol have entered into an settlement to construct Korea’s first devoted blockchain change for tokenized cultural and mental property property. The collaboration outlines how Seoul Alternate will launch a regulated RWA buying and selling platform powered fully by Story’s blockchain infrastructure for the following 3 years.
Seoul Alternate is a fintech firm that gives brokerage providers for unlisted shares of startups and enterprise firms by way of its unlisted securities buying and selling platform “Seoul Alternate.” It’s one in all solely two platforms formally chosen by the Korean authorities to function beneath the monetary regulatory sandbox. Seoul Alternate has acquired funding from main Korean and international VCs reminiscent of Hashed, SoftBank Ventures, Capstone Companions, and POSCO Know-how Funding.
Below the settlement, Seoul Alternate will use Story as the only infrastructure supplier for registering and settling tokenized choices. For an preliminary time period 3 years, all listings on the change starting from music IP and webtoons to patents and personal securities, might be recorded on Story’s community, leveraging its composable structure and native $IP token financial system.
IP is anticipated to grow to be Korea’s main real-world asset (RWA) class, with Story positioned because the unique chain for Seoul Alternate’s IP tokenization. Story is a Layer-1 blockchain purpose-built to make mental property programmable. Backed by $136 million from a16z, Polychain, and Samsung Ventures, Story launched its mainnet in early 2025 and has shortly grow to be a number one infrastructure for tokenized IP.
Korea is dwelling to a few of the world’s most profitable inventive exports, however monetizing IP stays restricted to insiders. This new buying and selling platform goals to vary that. By bringing IP onchain, Story and Seoul Alternate are unlocking a brand new class of fractional, clear, and globally accessible digital securities. International IP is valued at over $80 trillion, but most of it stays illiquid and inaccessible. This partnership goals to unlock IP and different real-world property (RWAs) through blockchain, permitting international traders to personal, commerce, and earn from high-value inventive works.
Korean storytellers have captured the world’s creativeness. International hits like Okay-POP Demon Hunter turned Netflix’s most-popular movie of all time with 236 million views within the first 9 weeks. Parasite received Greatest Image on the Oscars. Squid Sport turned Netflix’s most-watched present. Child Shark is a world phenomenon. However behind this success lies a structural downside: creators hardly ever retain possession or share within the long-term upside. Platforms like Netflix personal the IP. Studios function on skinny margins. At the same time as Korean content material goes international, the worth flows elsewhere.This imbalance has sparked rising debate in Korea, with many voices calling for a brand new mannequin that permits creators to interrupt free from reliance on upfront financing and pre-production offers.
Story is introducing such another by way of content material tokenization. By enabling international followers to straight take part in fundraising, manufacturing firms can retain possession of their IP and as an alternative have interaction in distribution agreements that guarantee fairer and extra sustainable income fashions. This method not solely protects creators’ rights but in addition opens the door to a brand new, fan-driven financial system in leisure.
The platform will mix retail accessibility with institutional-grade compliance beneath Korean laws. Ought to a Korean won-pegged stablecoin be authorised by regulators, the platform is designed to assist its integration it could be built-in for native foreign money settlement, additional aligning with home monetary infrastructure.
Tokenized content material, together with music rights, recreation universes, will be listed and traded by retail and institutional traders alike, all inside Korea’s evolving STO regulatory sandbox.
Story Protocol is the world’s first Layer-1 blockchain purpose-built for IP. It allows IP to be registered, licensed, and monetized in actual time, embedding royalties and utilization phrases straight into the tokenized illustration of inventive property.
Backed by traders together with a16z, Polychain, Hashed and Samsung Ventures, Story launched its mainnet in early 2025 and has already quickly expanded its ecosystem and onboarded a various music collectives, DeFi protocols, and international leisure IPs. For instance, Story has already begun tokenizing main Okay-culture IP, together with the music rights of main Okay-pop artists (BTS, BLACKPINK, Psy, BIGBANG) and international artists (Justin Bieber and Miley Cyrus)
Seoul Alternate’s integration makes Story the de facto infrastructure for Korea’s subsequent wave of tokenized RWAs, positioning it because the blockchain gateway for cultural capital.
This partnership bridges Korea’s booming cultural industries with the world’s capital markets.
The platform will prioritize property with robust fan engagement and long-term worth potential, and also will assist future integrations with monetary merchandise, remix licenses, and governance layers, bringing programmability to beforehand static IP rights.
Quotes from Management
JD Yang, CEO, Seoul Alternate:
“Via this collaboration, Seoul Alternate has additional strengthened the steadiness and belief within the technique of constructing our STO change. We goal to grow to be Korea’s main STO change by way of a differentiated tokenization mannequin centered on IP and content material.”
Seung-yoon “SY” Lee, Co-founder & CEO, Story Protocol:
“We see this as a landmark step in making Korea’s world-class cultural IP accessible to international traders. Story allows creators and platforms like Seoul Alternate to transcend conventional licensing fashions to construct liquidity, loyalty, and monetization round programmable IP. Mental property is the most important untapped asset class on this planet, price over $80 trillion, and with Korea now the second-largest crypto buying and selling market on this planet, the chance to pioneer new asset courses is huge. This partnership brings us one step nearer to unlocking that worth at international scale. With this transfer, Story might be one in all solely two chains powering RWAs in Korea, the second-largest crypto market on this planet, confirming IP’s place on the heart of Korea’s subsequent blockchain development cycle.”
About Story
Story is a Layer-1 blockchain purpose-built to make mental property programmable. Backed by $136 million from a16z, Polychain, and Samsung Ventures, Story launched its mainnet in early 2025 and has shortly grow to be a number one infrastructure for tokenized IP. The community allows creators, builders, enterprises, and AI labs to register content material as on-chain property with embedded rights, turning media, information, and AI-generated works into legally enforceable digital property. By bridging the hole between outdated authorized frameworks and the realities of the AI period, Story makes it doable to trace provenance, automate licensing, and unlock new markets for concepts. As the inspiration for IP’s evolution into an internet-native asset class, Story powers a extra open, equitable, and composable inventive financial system.
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