It's now only a few hours away: At 1PM ET on Tuesday, Apple is all however sure to unveil the iPhone 17 line. This yr's theme of "Awe dropping," which was featured in Apple's invites to the media despatched on August 26 doesn't reveal a lot by the use of clues, although some suppose the heat-mapped Apple brand is indicative of higher thermal cooling within the new fashions. However extra importantly, we already know find out how to watch the Apple iPhone 17 occasion itself: The keynote will probably be livestreamed on YouTube from Cupertino. We'll have three Engadget staff members reporting, liveblogging and offering their hands-on impressions from Apple Park, so be sure you come again right here for the newest protection.
This yr is shaping as much as be a departure from current September product rollouts, with the sturdy chance of an all-new superthin iPhone anticipated to affix the corporate's lineup. Additionally on faucet may very well be new Apple Watch fashions — together with the primary really new Extremely mannequin in two years — and (perhaps) the long-awaited AirPods Professional 3.
Bloomberg Apple reporter Mark Gurman confirmed his expectation for all the above merchandise to reach as anticipated subsequent week in his current occasion preview story. Gurman had beforehand reported lots of these particulars, together with the anticipated battery and digicam compromises of that rumored skinny iPhone (which everybody already calls the iPhone Air). You may hear him share his full evaluation of the upcoming lineup — and even a peek at some 2026 iPhone fashions — throughout his current visitor look on the Engadget Podcast.
Anticipated to be roughly 5.55 mm thick, the iPhone Air can be the thinnest iPhone but, besting 2014's iPhone 6 which, at 6.9 mm, was the earlier svelteness champ. They usually've solely gotten chunkier since then. (The iPhone 16 Professional has a depth of 8.25 mm.) The Air would additionally give Apple a direct rival to Samsung's Galaxy S25 Edge, which we discovered to be greater than a gimmick.
However the iPhone Air's skinny design will possible result in some compromises. It's rumored to have solely a single 48 MP digicam and a smaller battery — one which's about 16% much less capacious than the iPhone 17's energy supply, if a late-breaking leak on X is to be believed. That mentioned, Taiwan's TrendForce, a market analysis agency quoted in a current MacRumors story, means that the Air will sport a high-density "silicon anode battery" that might theoretically present extra energy from a smaller body.
The Professional lineup may provide some design tweaks and efficiency enhancements. The iPhone 17 Professional and Professional Max are rumored to modify from titanium to aluminum. They might additionally see the rear digicam array broaden to a whole "island" that extends throughout many of the cellphone's bottom. It's anticipated to deal with three cameras (as earlier than), however a number of rumors have steered it should have an improved telephoto one. The zoom lens may leap to 48MP, which might strengthen its digital zooming / cropping chops. The telephones may additionally add an anti-glare coating, much like these discovered on iPads.
The usual iPhone 17 may see some welcome show upgrades. A minimum of one provide chain supply claimed it should add a 120Hz variable refresh price (ProMotion) show, which the Professional sequence has used since 2021.
One factor we all know unquestionably is that the brand new iPhones will launch with iOS 26, which brings Apple's greatest design refresh in years. It's simple to think about the corporate highlighting the brand new mannequin's shows as one of the simplest ways to expertise the brand new Liquid Glass visible language. As for the naming scheme, there haven't been any leaks pointing to an analogous {hardware} rebranding ("iPhone 26," "iPhone 26 Professional," and many others.). However hey, Apple does like surprises.
Engadget's iPhone 17 rumor roundup provides you a deeper dive into what to anticipate from the brand new fashions.
Apple's fall occasion isn't only for iPhones. The corporate can also be anticipated to roll out new Apple Watch fashions. 5G and a processor improve are anticipated for the Apple Watch Extremely 3. It might additionally allow you to ship texts by way of satellite tv for pc, helpful for individuals who use it out within the wilderness. Whatever the particulars, Apple hasn't launched a brand new rugged and premium mannequin since 2023 (other than a brand new colour), so it's due for an improve.
The Sequence 11 mannequin is unlikely to depart dramatically from the Sequence 10. In any case, that mannequin launched a brand new design, with a thinner physique and bigger display. (And Apple has traditionally stored these round in three-year cycles.). However a quicker chip additionally appears logical. Maybe we'll see 5G arrive on the usual wearable, too.
The Apple Watch lineup and the corporate's Health staff has been within the information of late too. Along with ongoing authorized battles over the wearable's blood oxygen monitoring characteristic, Apple's vice chairman of health applied sciences Jay Blahnik has been accused of making a poisonous office setting, based on a New York Times report. It's unlikely that the corporate even mentions both of those conditions at its occasion on September 9, however it’s attention-grabbing background info for the health and wearable parts of its presentation.
We may additionally see the AirPods Professional 3 on the occasion. It's been about three years since Apple final upgraded its premium earbuds. The brand new mannequin may additionally convey some biometric sensors to the earphones: an in-ear heart-rate monitor and (perhaps) temperature sensing. Reside translation can also be rumored, though that might not be unique to the third-gen mannequin. However don't anticipate main design adjustments, if the newest experiences from leaker Majin Bu (by way of MacRumors) are to be believed: Along with a "slight discount in dimension," Bu notes the case will lose the bodily pairing button, whereas gaining capacitive controls.
We aren't holding our breath for any main developments round Apple's AI or its overhauled Siri, which was introduced final summer season. Mark Gurman reported forward of Tuesday's occasion that Apple is engaged on an AI search product that it plans to launch with the brand new Siri, however these aren't scheduled to reach till March.
Will there be different bulletins? Time will inform, however now we all know we received't have to attend lengthy to search out out. The official countdown clock has begun, and the solutions are simply days away.
Replace, September 8, 2025, 5:49PM ET: Added a brand new leak that seems to verify a decrease battery capability for the iPhone Air.
Replace, September 7, 2025, 1:53PM ET: Added a brand new report from Mark Gurman concerning the timeline for Apple's upgraded Siri and AI search.
Replace, September 6, 2025, 10:20AM ET: Added a hyperlink to Mark Gurman's newest Bloomberg story, which confirms and expands on his months of earlier reporting on the upcoming new Apple {hardware}.
Replace, September 4, 2025, 7:20PM ET: Added a brand new report that the iPhone Air might characteristic a high-density battery.
Replace, September 3, 2025, 2:20PM ET: Included a reference and hyperlink to the speculation that the invitation graphic suggests a brand new cooling system for the upcoming iPhones.
Replace, September 2, 2025, 11:15AM ET: Tweaked the intro to precisely replicate how far we’re from the occasion at this cut-off date, and added a paragraph on current happenings round Apple's Watch and Health merchandise.
Replace, August 29, 2025, 2:32PM ET: Added insights from Bloomberg's Mark Gurman primarily based on his look on the Engadget Podcast.
Replace, August 28, 2025, 10:45AM ET: Added new report on AirPods 3 case particulars.
Replace, August 26, 2025, 5:41PM ET: Added affirmation of official occasion invitation, date and time.
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