A brand new entrant within the treasury race has emerged, intently tied to the crypto-friendly household of the US President.
Already deeply entrenched by way of a number of entities and companies, this newest endeavour is in its early levels.
Twin Strategy
The publicly traded Thumzup Media Company, an promoting and social media firm listed on the NASDAQ (TZUP), which not too long ago adopted the treasury technique, introduced that it’s going to broaden its Digital Asset Treasury (DAT) for mining and blockchain investments.
This follows their $50 million capital elevate, which might be deployed for mining infrastructure and the buildup of established cryptocurrencies to bolster the corporate’s monetary resilience and enhance shareholder worth.
“This can be a transformative step in Thumzup’s evolution. With a strengthened capital base and a transparent strategic imaginative and prescient, we’re increasing our attain into high-growth areas of the digital financial system. ” – Robert Steele, CEO.
The eldest of President Trump’s sons, Donald Trump Jr., disclosed an funding in Thumzup to Bloomberg final month, revealing that he had bought 350,000 shares, valued at round $3.3 million.
In the identical month, the company issued a press launch outlining its plans to carry as much as $250 million in cryptocurrencies, together with Bitcoin, Ether (ETH), Solana (SOL), Ripple (XRP), Dogecoin (DOGE), Litecoin (LTC), and the USDC stablecoin.
In November of final yr, the board of administrators accepted the main cryptocurrency as a reserve asset, authorizing as much as $1 million in purchases.
Deep in The Recreation
That is presently the second firm related to the Trump household that’s stockpiling the biggest crypto asset, and their holdings pale compared to these of Trump Media & Expertise Group.
Thumzup Media started accruing the asset in early January this yr and presently holds 19.11 BTC, valued at roughly $2.33 million. They’ve a technique to go earlier than reaching the highest 100, as they’re presently sitting within the a hundred and fifteenth spot.
The enterprise operating the Fact Social platform has 15,000 bitcoins valued at round $1.83 billion, inserting them within the seventh spot on the BitcoinTreasuries leaderboard. They’re behind Metaplanet’s stack of 18,113 BTC, roughly priced at $2.21B, and forward of CleanSpark Inc.’s steadiness of 12,703 BTC, value round $1.55 billion.
Aside from these firms stacking the OG crypto, the First Household additionally has shut ties to World Liberty Monetary, a DeFi agency which they co-founded in 2024, launching their token (WLFI) and stablecoin (USD1).
The latter has a market capitalization of over $2.1 billion, based on CoinMarketCap (CMC) knowledge on the time of writing, and is the fifth-largest stablecoin within the website’s rankings of this asset class.
The speculative Trump meme coin can also be notable right here, presently boasting a $1.91 billion market cap, based on CMC readings. It launched in January 2025, and noticed its value surge to over $75, solely to crash as rapidly because it rose, and is presently buying and selling at round $9.50.
The publish One other Trump Household-Tied Firm Joins Bitcoin (BTC) Treasury Race with $50M Increase appeared first on CryptoPotato.