[PRESS RELEASE – San Jose, Costa Rica, May 13th, 2025]
DoubleUp is a blockchain-based on line casino platform working on the Sui community, designed to combine gaming with decentralized finance (DeFi) components. It provides customers a mixture of real-time betting options and on-chain transparency, aiming to offer a novel framework for digital playing throughout the Web3 area. The platform incorporates what it phrases a “GambleFi” mannequin, positioning itself on the intersection of gaming and decentralized finance by introducing mechanisms for each energetic participation and passive engagement by means of its DeFi infrastructure.
Based by HealthyDegen a visionary Web3 builder and former Mysten Labs developer, DoubleUp was designed for the daring, by the daring. The aim is straightforward: carry the joy of an actual on line casino into the decentralized world, whereas rewarding customers not only for playing, however for collaborating in a rising, gamified economic system. From Day 1, DoubleUp has put group, creativity, and crypto utility on the middle of its roadmap.
At its core, DoubleUp is a decentralized on line casino providing a variety of video games—from the basic’s like coinflip, roulette, and slots, to high-stakes raffles and Million greenback lottery. However what units DoubleUp aside is how they’ve gamified not simply the on line casino, however the very basis of rewarding it’s gamers and DeFi participation.
DoubleUp operates as a community-oriented platform, incorporating a reward system designed to interact contributors past conventional on line casino gameplay. The platform consists of options similar to raffles, lotteries, referral applications, and leaderboard-based incentives, permitting customers to obtain rewards by means of energetic participation. A notable part of the ecosystem is the DoubleUp Citizen NFT, which allows holders to entry unique advantages. On Might 10, 2025, DoubleUp performed an airdrop distributing over $100,000 in free spins to Citizen NFT holders as a part of a group rewards initiative. Together with the launch of the $UP token, the platform additionally launched a $100,000 month-to-month contest. Via these mechanisms, DoubleUp goals to incentivize a spread of consumer actions, together with holding, taking part in, and staking.
DoubleUp’s DeFi part, Unihouse, introduces a betting-linked yield mechanism that integrates with the broader platform. In contrast to typical staking or liquidity farming protocols, Unihouse permits customers to deposit supported tokens and earn returns that correlate with platform betting quantity and home edge outcomes. The mannequin is structured in order that platform betting exercise can affect the yield distributed to token stakers, enabling a reciprocal dynamic between energetic bettors and passive contributors. This strategy additionally allows using tokens that won’t in any other case provide native staking performance inside different protocols.
And now, the second that pushed DoubleUp into the highlight—the stealth token launch of $UP.
On Might eleventh, 2025, DoubleUp launched the $UP token fully unannounced, dropping it straight onto the market at a totally diluted valuation (FDV) of $40 million. No pre-hype. No higher palms. Simply pure GambleFi vitality. Inside 24 hours of launch, $UP surged in each quantity and visibility, sitting at a $53M FDV on the time of this writing. Early believers have been rewarded, and a brand new chapter for DoubleUp formally started.
The $UP token serves a number of roles throughout the DoubleUp ecosystem, together with facilitating lottery ticket purchases, distributing gameplay rewards, and enhancing yield mechanisms inside Unihouse. Holding $UP offers customers with entry to core utility options throughout the platform.
DoubleUp has raised $4 million in a Seed funding spherical at a $40 million valuation. The spherical was led by Karatage, with participation from Mysten Labs, Selini Capital, EBlock Capital, Comma3 Ventures, Alpha DAO, and Auros. These contributors symbolize a spread of expertise throughout enterprise capital, blockchain know-how, and on-line gaming sectors. The funding can be allotted towards infrastructure improvement, the launch of further betting merchandise, and worldwide enlargement efforts.
DoubleUp plans to increase its choices to incorporate sports activities betting, poker, and time-limited campaigns with outlined prize swimming pools. These additions are designed to broaden the platform’s attraction throughout numerous consumer profiles, together with energetic bettors, strategy-focused contributors, and passive token holders.
The platform operates with out obligatory Know Your Buyer (KYC) necessities, providing customers open entry to its options and reward programs. With its continued improvement, DoubleUp positions itself throughout the rising class of GambleFi platforms that mix decentralized monetary instruments with blockchain-based gaming experiences.
About DoubleUp
DoubleUp is a next-generation decentralized on line casino redefining how customers work together with crypto by means of high-stakes gaming and DeFi innovation. Based by a crew of seasoned engineers, DoubleUp was constructed with one core perception: crypto ought to be thrilling, rewarding, and community-driven.
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