On the 2025 Paris Blockchain Week, CryptoPotato spoke to Dimitar Stalimirov, Director of Model Advertising at Nexo, who provided perception into how the corporate is repositioning itself inside the monetary companies and digital property area.
Because the trade continues shifting, Nexo seems to be adapting by exploring new advertising and marketing methods, enterprise verticals, and consumer engagement strategies. One in every of these, and maybe a extra thrilling one for the broader viewers is thru sports activities partnerships.
Strategic Sponsorships to Construct Relevance
Nexo has lately began to discover partnerships within the sports activities world, with a concentrate on tennis. Their first involvement got here by means of a sponsorship on the tennis event held in Acapulco, however additional plans are underway. In line with Stalimirov, this transfer isn’t nearly visibility, however about aligning with a audience.
“Our viewers are people who find themselves extra into, I’d say, prosperous sports activities,” he stated. “However we’re not excluding any alternative that may be invited to the desk.”
The purpose is to convey the model nearer to its customers, not simply by means of monetary companies, however by taking part in areas their clientele already engages with.
“We wish to be not only a service supplier, but in addition a relatable model,” Stalimirov defined. He emphasised that Nexo is responding to consumer suggestions in its pursuit of brand name consciousness, saying, “We wish to be nearer to them in each approach potential.”
From Alternate to Ecosystem
With a latest rebranding and a development plan within the works, Nexo is positioning itself as greater than a conventional alternate.
The corporate is engaged on increasing its providing to incorporate a broader set of economic merchandise, significantly within the area of digital property.
“We’re certainly going to increase by way of kinds of merchandise and methods for our purchasers to diversify their portfolios,” Stalimirov stated.
He famous that purchasers will not be coming to Nexo merely to commerce. They’re on the lookout for a broader, extra built-in monetary expertise.
“You’ll be able to alternate from Nexo, however that’s not why you’re coming,” he stated. “In the event you’re wanting purely for an alternate, there are fairly a little bit of exchanges on the market.”
The corporate’s course seems to emphasise client-centric growth. Plans embrace new B2B options and worldwide model campaigns meant to construct consciousness and drive engagement with new audiences.
Navigating Challenges in a Shifting Panorama
Like many within the digital finance area, Nexo is navigating a quickly evolving regulatory and market atmosphere. Compliance is non-negotiable, however so is sustaining a applicable consumer expertise.
“You need to be compliant for certain, however it’s a must to do it within the swiftest approach potential and in one of the best ways from a shopper standpoint,” stated Stalimirov.
Concerning the present state of the market, he took a measured view. Regardless of fluctuations and exterior pressures, equivalent to geopolitical tensions, Stalimirov believes the basics stay strong.
“It’s a response and even an overreaction to one thing that’s not significantly regarding for the trade,” he stated. “So to be sincere, yeah, I feel it’s a good time to get into the market. Don’t take it as monetary recommendation.”
This interview was produced in partnership with Binance Blockchain Week 2025.
The submit The Intersection Between Sports activities and Crypto with Nexo’s Dimitar Stalimirov (PBW2025 Interview) appeared first on CryptoPotato.