Solana-based meme coin platform Pump.enjoyable has reintroduced its live-streaming function to a restricted group of customers, 5 months after suspending it resulting from a wave of dangerous and controversial content material.
Co-founder Alon Cohen introduced the relaunch on April 4 through X, stating that the function is being made obtainable to only 5% of customers and can embody “business customary moderation programs” and clearly outlined content material tips.
Pump.enjoyable’s up to date livestream coverage is designed to advertise inventive and interesting content material whereas defending customers from unlawful or dangerous habits.
BREAKING: https://t.co/VS31GZ2FXq has reintroduced livestreaming for five% of customers with new moderation guidelines in place, together with bans on violence, harassment, doxxing, and unlawful content material. pic.twitter.com/64NuoikJ53
— SolanaFloor (@SolanaFloor) April 4, 2025
Pump.enjoyable Goals to Stability Creativity and Security with New Livestream Pointers
In response to the platform’s web site, the aim is to take care of an surroundings that encourages expression with out enabling violence, abuse, or inappropriate content material.
Content material classes which are explicitly banned embody violence, animal abuse, pornography, and materials that endangers minors.
Nevertheless, the coverage stops in need of imposing blanket definitions of what’s thought-about applicable, acknowledging that not-safe-for-work (NSFW) content material should seem on the platform.
Pump.enjoyable notes that it reserves the appropriate to make judgment calls on content material and take essential motion, together with stream or account termination.
The live-streaming function was initially pulled in November 2023 after customers started pushing the boundaries with disturbing content material geared toward selling their meme cash.
Stories included threats of self-harm or violence if tokens didn’t hit particular value targets.
The fast progress of Pump.enjoyable overwhelmed its moderation workforce, resulting in the non permanent suspension of the function till improved oversight might be applied.
On the time, business voices corresponding to Mikko Ohtamaa, co-founder of Buying and selling Technique, warned that with out efficient moderation, the platform risked being shut down if mainstream scrutiny elevated.
“These streams are inflicting sensible points the place individuals are breaking the legislation in reside broadcasts,” he stated, emphasizing the pressing want for intervention.
Pump.enjoyable Revives Livestreaming Amid Declining Meme Coin Hype
The relaunch of livestreaming comes at a time when curiosity in meme cash has been waning.
Excessive-profile failures like LIBRA and MELANIA, mixed with the dramatic decline of tokens corresponding to TRUMP, down over 90% from January highs, have dampened enthusiasm.
As reported, on-chain evaluation has revealed that almost all of Libra meme coin traders suffered important losses in what seems to be a traditional pump-and-dump scheme.
In response to blockchain analytics agency Nansen, over 86% of merchants, amounting to fifteen,430 wallets that traded with good points or losses exceeding $1,000, offered at a loss.
The mixed realized losses reached a staggering $251 million.
Information from Dune Analytics reveals that the commencement fee of tokens on Pump.enjoyable (these attaining market caps giant sufficient to record on common decentralized exchanges) dropped to below 1% in March, in comparison with 1.67% in earlier months.
In tandem, token launches on the Solana community have additionally declined sharply.
On April 5, simply 31,651 new tokens have been created—lower than one-third of the 95,578 launched on the peak of January’s meme coin craze, in response to Solscan.
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